There are several benefits of eCommerce for both businesses and shoppers. Stepping into eCommerce will grow your business by allowing you to sell products online 24 hours a day, every day, to as wide an audience as you want.

Here’s eight key benefits to your business by taking the next step into an eCommerce website.

1) Say Goodbye to Geographical Limitations

An eCommerce website will allow you to overcome any geographical restrictions you may have with customers. Your website is visible globally, and you can choose to sell globally if you wish.

2) Increase Customer Base with Visibility on Search Engines

If your business is not a household brand, it can be hard to get word out there about your company. People are unlikely to find your website directly. Often, online shoppers will search for a product using a search engine. Having an eCommerce website will allow your website to become visible on search engines, ultimately leading to new customers discovering your website.

3) Decrease Costs

Selling online has very little overheads. There is no physical store, so no physical maintenance costs, such as, cleaning, repairs, etc. There is an automated checkout and payment method, which lowers staffing costs too. Advertising on search engines can also be more cost effective than traditional advertising methods.

4) Find Products Faster

Customers can search for a product on your website using a search box, allowing them to locate a product almost instantly. This is much more efficient than a customer having to thoroughly search a shop to find the product they need.

5) Eradicate Travel Time and Cost

Customers can find your store within a few clicks of a button, from the comfort of their own home, rather than the traditional store visit which involves travel time and costs.

6) Introduce Unique Deals & Special Offers

eCommerce websites allow you to offer unique deals and offers. Such as, unique coupon codes or money off orders when a customer spends a certain amount. The list of opportunities is endless.

7) Generate Targeted Messages

If a customer visits your website, and they enable cookies, your business can communicate relevant adverts through retargeting. Similarly, if the customer signs up for emailers or makes a purchase, you will gain some information that will allow you to paint a picture of what messages they would find eye-catching.

8) Open 24/7

eCommerce websites are visible and open 24 hours a day, 7 days a week, 365 days of the year. This will increase the number of orders received due to how convenient it is for the customer to order; they can place an order whenever the time suits them.

Do all the above sound good to you? Are you now considering launching an eCommerce website for your business?

We can help with that.

Nexus are authorised resellers of CS-Cart, a professional “out of the box” ecommerce solution with a simple and easy to use functionality that allows you to start selling online almost immediately. Its features are ideal for businesses of any size and is fully customisable allowing you the freedom to create a bespoke shopping cart that ideally fits your criteria.

A successful eCommerce website puts the customer first by offering a fluid browsing and purchasing experience. Partnered with a powerful admin panel and our guidance, you can manage orders, automate repetitive tasks and grow your digital presence across the web.

Powerful software such as CsCart & WordPress/WooCommerce are fantastic for promoting a variety of products and services, while our custom-built HTML website with PayPal, Stripe or other alternative payments options are great for putting the spotlight on something a little more special.

At Nexus we tailor websites to the specific requirements of clients throughout central Scotland. No matter your requirements, with an eCommerce website from Nexus you can discover the potential of selling online and enjoy all the benefits of it.