About The Project
Ciento CBD is an exciting new business setup by entrepreneurs in Glasgow, Scotland who supply a selection of CBD (Cannabidiol) products that are natural health & wellbeing remedies that can be digested or applied on.
As a new business, Ciento required a full digital package, including domain name registration, web hosting and an eCommerce website to sell their selection of products. Responsibility sourced from farms in North Carolina, USA, Ciento required a website that would help them educate new customers about their products and sell them with one-time and subscribe & save payment options. Considering the UK regulations on CBD, we knew this would be a challenge as almost all payment processors will not support CBD products.
Our Design Process
The team behind Ciento CBD approached us with the unique request for us to build the framework of their store and provide them with the building blocks and know-how needed to manage and customise the website on their own. Our in-house graphic designer worked with Ciento to design eye-catching logos and branding, and commission a professional photographer to take collection and individual product images for the website and promotional material.
Considering the client’s customisation requirements, we decided a Shopify website was the best choice. This choice was also made with the aforementioned payment processor restrictions in mind. While no native Shopify payment processors (e.g. Shopify Payments, Stripe…) supported the sale of CBD products, we and the client identified a specialist payment processing provider and over the course of 2 weeks our technical team coordinated with the provider to integrate the necessary features, code and processes that would allow the client to compliantly process payments online securely.
Project Completion & Launch
Following the completion of the payment processor integration we worked with the client to add Google Analytics, Facebook and several other helpful features and launched the website within the target timeframe - handing over full management to the client.
Since cientocbd.com has launched we have worked with the client on a consultation basis to discuss marketing opportunities. Leading marketing platforms such as Google do not allow advertising of CBD at all, while Meta (Facebook, Instagram) have heavy restrictions. As pioneers in the UK CBD market, the client is well aware of the restrictions and continues to accelerate their organic growth through word-of-mouth, SEO and retentions.