Just like any part of your business, your website should be audited on a regular basis. Routine maintenance and regular content updates (projects, news…) are essential tasks that ensure your website continues to perform as a digital asset that grows your business.
Neglecting your website and its usability, on the other hand, is a quick way to the bottom.
Google and other search engines use several different ranking factors to position web pages, but usability is arguably the most important factor of them all. Websites that are difficult to use or navigate gradually drop down the search results pages into obscurity.
What Is a Responsive Website?
A responsive website is designed to automatically adjust to any device or screen size that your website visitors are using. As Google define it:
“a responsive site uses the same URL and the same code whether the user is on a desktop computer, tablet, or mobile phone – only the display adjusts or “responds” according to the screen size.”
There is no pinching, zooming or squinting necessary. From a small mobile phone to a 80” television screen, a responsive website looks and functions consistently on any screen size.
How Can I Tell If My Website Is Non-Responsive?
Just take a look! On desktop, your website will likely be a fixed-width and will only fill the centre of your screen. You can try reducing the size of your window to see how the website does not reduce in size with it.
On a mobile phone, you will see that your content is mostly illegible and requires zooming.
Why Isn’t My Website Already Responsive?
Your website is likely old and was designed with bespoke (html) code that does not change.
Like other parts of the IT business sector, website design is dynamic and is constantly evolving. Website Designers are always exploring new and better ways to design websites for clients, including how to use HTML and other languages (e.g. CSS, PHP) to make websites responsive. Several years ago responsive website design was still in its infancy.
Can You Update My Current Website?
Non-responsive websites designed in HTML cannot necessarily be updated.
Many old websites, such as those we designed over a decade ago, use an old version of html code that is no longer standardised. In part, this is why your website is not responsive.
So What’s The Solution?
We’d love to meet with you at our office in Glasgow, or over Microsoft Teams, to discuss how an all-new responsive website design can revitalise your online presence and jump-start your online growth within a matter of weeks.