Social Media Management: In-house vs. Outsourced


In today’s digitally connected world, social media has become an integral part of any successful marketing strategy. It offers a platform for businesses to engage with their audience, build brand awareness, and drive sales. However, when it comes to managing social media, businesses face a fundamental decision: Should they handle it in-house or outsource it to a professional agency? In this blog post, we’ll explore the pros and cons of both options to help you make an informed decision that aligns with your business goals.


In-house Social Media Management



Deep Brand Knowledge: In-house teams have an intimate understanding of your brand, culture, and values. This can lead to more authentic and consistent messaging.


Immediate Response: In-house teams can respond to social media trends, customer inquiries, and issues more rapidly, showcasing your commitment to customer satisfaction.


Full Control: You have direct control over your social media strategy, content, and posting schedule, allowing for quick adjustments when needed.


Cost Transparency: The costs of in-house social media management are more predictable and often don’t involve external fees.




Resource Intensive: Managing social media in-house requires dedicated personnel, which can be costly, especially for small businesses.


Limited Expertise: Unless you hire a dedicated social media specialist, your in-house team may lack the experience and expertise needed to maximize the effectiveness of your social media efforts.


Time-Consuming: Developing and executing a comprehensive social media strategy can be time-consuming and divert resources from other important tasks.


Outsourced Social Media Management



Expertise and Experience: Professional social media agencies have a wealth of experience and expertise in creating and executing effective social media strategies.


Cost-Efficiency: Outsourcing can be more cost-effective than maintaining an in-house team, as you only pay for the services you need.


Scalability: Agencies can quickly scale their efforts up or down based on your business needs, such as during product launches or promotional campaigns.


Access to Tools: Outsourced teams often have access to premium social media management tools and analytics platforms.




Less Control: Outsourcing means relinquishing some control over your social media strategy and content. Close collaboration is necessary to maintain your brand’s voice.


Communication Challenges: Effective communication is crucial when working with an external agency. Misunderstandings can lead to misaligned strategies.


Learning Curve: It may take some time for the outsourced team to fully understand your brand and audience, which can impact initial performance.



The decision between managing your social media in-house vs outsourcing depends on your specific needs as a business; but a lot comes down to the size of the business you operate. Whereas it is cost-effective for a large business to employ a skilled dedicated team, small to medium enterprises do not have that luxury.

As a small to medium business, Nexus do not want you to lose out on the benefits that an in-house team would provide; so have done our best to mitigate the cons of outsourcing. Let’s tackle these item by item:

Deep Brand Knowledge: Nexus look to benefit from long standing relationships rather than quick wins. For us, retaining a customer is more cost-effective than acquiring a new one. From this long standing relationship, we will form a deep understanding of your business, it’s branding and the tone you wish to portray.

Immediate Response: Nexus have a dedicated Digital Marketing team to answer your queries as they come in. However, as email isn’t the fastest method for communication, we also make ourselves available on the phone, and even Whatsapp if preferred.

Full Control: Your business is YOUR business, not ours. We intend to take the headache of social media management away, not add to it. Nexus have established processes to manage social media in a way that you, the business owner, has full transparency and control of everything going on. You can be as on-hands or hands-off as you wish.

Cost Transparency: We set a low monthly management fee for Social Media Management based on the agreed output. You know what you pay, and what you pay it for. For other services like paid advertising, these are paid for directly by the client to show there are no hidden costs.

As mentioned previously, we are looking to benefit from long-standing relationships with  our clients that benefit both parties in the long-run, so there are no closed curtains when it comes to cost. With Nexus, what you see is what you get.

Get in touch with us today or pop in for some free Coffee and biscuits, to see if we are the right fit for each other.