Is It Worth It to Hire a Website Designer?


In today’s digital age, having a professional and user-friendly website is crucial for businesses of all sizes. Your website is often the first point of contact between your company and potential customers. It’s where people go to learn about your products or services, gather information, and ultimately decide whether or not to do business with you. With the importance of a strong online presence in mind, many business owners face a common dilemma: Should they hire a website designer or try to create a website themselves? In this blog post, we’ll explore the benefits of hiring a website designer and help you decide if it’s worth the investment.


  1. Expertise and Experience

One of the primary advantages of hiring a website designer is their expertise and experience. Professional designers have a deep understanding of web design principles, user experience (UX) design, and industry best practices. They keep up with the latest trends and technologies to ensure your website is modern and competitive.


Designing a website involves much more than choosing colours and layouts. It requires knowledge of coding languages, responsive design, and SEO optimization. A professional website designer can seamlessly integrate these elements to create a cohesive and effective website.

At Nexus, we have built hundreds of websites over the years, and understand what makes not only a compelling, but converting website. Give us a call for a quick consultation, we won’t bite or put you under pressure to buy.


  1. Customization and Unique Design

A website designer can tailor your website to meet your specific business needs and branding requirements. They can create a unique design that sets you apart from competitors and captures your company’s identity. Templates and DIY website builders often lack the flexibility to achieve this level of customization.

Your website should reflect your brand’s personality, values, and mission. A professional designer can work with you to ensure your website aligns with your overall marketing and branding strategy.

Nexus build each website unique to the client, whilst referring to current trends and best practices. Expect a high-end website design that blows away the competition and conveys the quality your business has to offer,


  1. Time and Efficiency

Building a website from scratch or using DIY website builders can be time-consuming, especially if you lack experience. Your time is valuable, and attempting to design your own website can divert your attention from other critical aspects of your business.


A website designer can efficiently create and launch your website, allowing you to focus on running and growing your business. They can troubleshoot issues, ensure compatibility across devices, and make timely updates as needed.

Nexus have already learned the hard way, making every mistake in the book over a number of years in the business. We have perfected our formula and maximised efficiency, to save you making the same mistakes we have.


  1. Mobile Responsiveness

In today’s mobile-first world, having a mobile-responsive website is essential. Mobile responsiveness ensures that your website functions and looks good on various devices, from smartphones to tablets and desktop computers. A professional website designer understands how to optimize your site for different screen sizes and resolutions.

Although DIY website builders are intended to optimise for mobile, they can get it completely wrong. Our Nexus websites are mobile responsive as standard, check out our portfolio on mobile so see for yourself.


  1. SEO Optimization

Search engine optimization (SEO) is vital for driving organic traffic to your website. A skilled website designer understands SEO best practices and can structure your site, content, and metadata to improve search engine rankings. This can significantly impact your website’s visibility and discoverability.

As well as being a website design agency, Nexus cover all aspects of Digital Marketing meaning SEO is programmed into everything we do. We build websites with SEO in mind, to ensure you appear high on Google for keywords most relevant to your business.


  1. Ongoing Support and Maintenance

After your website is live, it requires ongoing maintenance, updates, and security monitoring.
Even if you pass the hurdle of building your own website from scratch, you face the continual changes by browsers, CMS platforms, search engines and more.

Nexus offer a low-fee maintenance package, where we keep up to date with the latest changes, so you don’t have too. As we do this for a vast number of clients, we can keep fees low by splitting the cost.


  1. Enhanced User Experience

User experience (UX) plays a crucial role in retaining visitors and converting them into customers. A website designer can create intuitive navigation, clear calls to action, and a visually appealing layout to enhance the user experience. This, in turn, can increase user engagement and conversions.


  1. Cost-Effective in the Long Run

While hiring a website designer may seem like an initial expense, it can be cost-effective in the long run. A professionally designed website is more likely to perform well, attract visitors, and generate revenue. It can also save you money on potential redesigns or fixes required when using DIY solutions.


In conclusion, hiring a website designer is undoubtedly worth the investment for most businesses. Their expertise, customization abilities, and commitment to creating an effective online presence can significantly benefit your company. Remember that your website is often the face of your business in the digital world, so investing in its quality can yield substantial returns in terms of brand reputation, customer engagement, and business growth.


Why should you employ Nexus to build your website?

Over many years, Nexus have build a plethora of different websites, ranging from small brochure website to large e-commerce sites with thousands of pages. We have a high retention rate and a proven track record of success with a portfolio of compelling, converting websites.

As a Digital Marketing agency, your website will be built in tune with all other aspects of Digital Marketing ensuring your online activities can be comprehensive and seamless across all platforms.

Our fees are kept low, as we choose to benefit from long-standing relationships with clients over multiple services, than quick wins. We believe that by treating customers right and offering a fair deal, we can both benefit in the long run. After all, it’s more cost effective to keep clients than acquire new ones.

Take a look at our website portfolio or testimonials on our website, and get in touch today for a free consultation.