Get More Business From Your Website: 16 Top Tips
In the digital age, your website is often the first point of contact between your business and potential customers. It’s not just an online presence; it’s a powerful tool for attracting, engaging, and converting visitors into paying customers. To make the most of your website, you need strategies and tactics to get more business from it. In this blog post, we’ll explore 16 effective ways to do just that.
Optimise for Search Engines (SEO)
Search Engine Optimisation is the skill of making your website appear higher on Google; getting you more clicks. Naturally, more clicks should convert to more business. Whilst there are many aspects to SEO, the core tip is to create a well-functioning website that is easy-to-use and serves what your customers are looking for. Refreshing your website with SEO in mind can result in a real boost to traffic. Nexus can not only build your business a compelling website, but use our in-depth experience to maximise SEO opportunities and generate you more business.
Create High-Quality Content
Content is king in the digital world. Regularly publish informative, valuable, and engaging content that addresses your audience’s pain points and interests. Blog posts, videos, infographics, and eBooks can establish your authority in your industry and keep visitors.
coming back for more.
Often content can be a hard task, as its difficult to know where to start; feel free to lean on Nexus for guidance on how to elevate your website content.
Leverage Social Media
Promote your website on social media platforms where your target audience hangs out. Share your high-quality content, engage with your followers, and use paid advertising to reach a wider audience. If your website is compelling, all you need is traffic to generate leads – Social media is one of the most effective ways to generate this traffic.
Whether you wish to manage your social media in-house or outsource it, Nexus can assist you in leveraging Social Media to your benefit.
Build an email list and use email marketing campaigns to nurture leads and drive conversions. Send newsletters, product updates, and personalised offers to your subscribers. Email marketing can help you maintain a consistent connection with your audience and inspire repeat business.
There are some tricky hurdles with Email Marketing as it is naturally important to protect your customers data and privacy, but Nexus can help you over these hurdles with minimal headaches.
Optimise Website Speed and Mobile Responsiveness
A slow website can turn visitors away. Ensure your site loads quickly and is mobile-responsive. A mobile-friendly website is crucial, as a significant portion of internet traffic comes from mobile devices.
Our website builds at Nexus are optimised for speed and mobile responsiveness as standard, but we can also review your existing website and provide a report free-of-charge. These complimentary reports will highlight whether your web performance is preventing business growth.
Add Clear Call-To-Actions
Use compelling and clear CTAs throughout your website. Whether it’s “Get a Quote,” “Subscribe Now,” or “Contact Us,” CTAs guide visitors toward taking action. The goal of the website is to convert customers so make sure every page, path or journey they take ends with a Call-To-Action.
We recommend reviewing the Call-To-Actions as a priority, which we at Nexus can assist with, as it can be a key factor in getting more business for your website.
Clean and User-Friendly Design
Your website’s design should be clean, intuitive, and easy to navigate. Ensure that visitors can quickly find the information they’re looking for. A cluttered or confusing design can drive potential customers away.
Imagine a clothing shop where the items are randomly placed around the store, with no structure in sizes are in no order, and randomly placed around the shop. They may have some great products but it is unlikely you will purchase somethings. Nexus can help give your site the structure, organisation and user-friendliness it requires to maximise conversions.
Your website should reflect your brand identity consistently. Use your brand colours, fonts, and logos to create a cohesive and memorable user experience. Your branding is a surrogate indicator of quality, meaning customers determine the quality of your product from the quality of your branding.
Nexus can help create a brand kit from your business, to make your presence visually appealing, and a business generator.
Use High Quality Imagery
Visuals matter. Invest in high-quality images and graphics that resonate with your audience. Create your own photos, or use professional supplier photos where possible. Whilst stock photos can be used for a business; the perfect balance needs to be found to prevent a generic feel to your website.
Feel free to reach out to Nexus whether you need help generating imagery in-house, recommendations for professional photographers or just a little guidance.
Write Clear and Compelling Headlines
Engage visitors with clear, concise, and compelling headlines. Use headlines to communicate your value proposition and guide visitors through your content. As attention spans become shorter, your headlines will decide whether users read/digest the content.
Well-place clear and concise headlines enhance your website’s usability – The easier the website is to navigate, the more likely it is to generate business.
Security and Trust
Display trust signals, such as SSL certificates and trust badges, to assure visitors that their data is safe. A secure website can boost credibility and encourage transactions. Many of us have been in a position of wanting to purchase from a website, but not knowing if you can trust it. Don’t let security and trust be the thing that blocks your sales.
This aspect of a website can be tedious and frankly boring to manage. As Nexus provide both website design services and IT management, we are in the prime position to support you in this area if required.
Add Testimonials and Reviews
Display customer testimonials and reviews prominently on your website. Positive feedback builds trust and credibility, influencing potential customers to choose your products or services.
According to Global Newswire, 95% of customers read online reviews before buying a product highlighting the urgency of both encouraging and displaying reviews.
Implement Live Chat
Adding a live chat feature to your website allows visitors to get immediate answers to their questions. It can significantly improve customer service and help move prospects through the sales funnel.
It is important to consider whether this is right for your business as running a live chat can be time consuming. For those businesses where customers may have a lot of questions or objections before purchasing, it can be the difference between a sale and a lost opportunity.
If you are not sure whether Live Chat is appropriate for your business, Nexus are happy to provide free advice on this.
Continuously improve your website’s performance by conducting A/B tests on various elements, such as headlines, images, CTAs, and forms. This data-driven approach helps you refine your website for better conversions. If you are a Nexus client, we implement and learn from A/B testing as standard but for those of you who aren’t clients, get in touch and we will advise how this could apply to your business.
Entice visitors to take action by offering incentives such as discounts, free trials, or downloadable resources. This can be an effective way to capture leads and encourage them to explore your offerings.
A balance has to be found between incentivising potential customers to convert, without impacting the perceived value of your offering. At Nexus, we have spent years finding this balance, and would be more than happy to pass this knowledge on.
Monitor and Analyse
Use website analytics tools like Google Analytics to track visitor behaviour, conversion rates, and traffic sources. This data provides valuable insights into what’s working and what needs improvement. Regularly review your analytics and make adjustments accordingly.
If you need advice on setting up or analysing your data on Google Analytics, feel free to reach out to Nexus.