How Much Does It Cost to Have Someone Manage My Social Media?
In the digital age, social media has become a vital tool for businesses and individuals to connect with their audience, build brand awareness, and drive engagement. However, effectively managing social media can be a time-consuming and complex task. This has led many individuals and businesses in the UK to consider outsourcing their social media management. But, how much does it cost to have someone manage your social media in the UK? In this comprehensive guide, we’ll explore the factors that influence the cost of social media management in the UK and provide insights into what you can expect to pay.
Understanding Social Media Management
First of all, we have to understand Social Media management. Social media management is a multifaceted role that encompasses various tasks such as content creation, scheduling, engagement with the audience, analytics tracking, and strategy development. It requires a combination of creativity, strategy, and technical skills.
Factors Influencing The Cost In The UK
The cost of social media management in the UK can vary based on several key factors, so before a price can be determined, these factors have to be considered:
Scope of Services:
The range of services offered by social media managers can vary widely. Some may provide basic content scheduling and posting, while others offer more comprehensive packages that include content creation, community management, advertising, and analytics.
The number of social media platforms you want to be managed will impact the cost. Managing multiple platforms requires more time and resources.
Frequency of Posts:
How often you want to post on your social media accounts will also affect the cost. Daily posting requires more content creation and time investment.
If you require the social media manager to create graphics, videos, or other types of content, this will add to the cost, as it involves design skills and potentially additional software tools.
Experience and Expertise:
The level of experience and expertise of the social media manager can influence the cost. Experienced professionals often charge more for their services.
Agencies such as Nexus offer more than just Social Media management including website design, hosting, IT and paid advertising. Taking more than one service will have a major impact on the cost, as there is benefit for both parties.
Cost Structures In The UK
Social media management services in the UK are typically priced using several common structures:
Monthly Retainers: Many social media managers offer monthly retainer packages that include a set number of hours or services for a fixed fee. These packages can range from £300 to £3,000 or more per month. At nexus, our monthly management fee is at the lower end of this scale as we believe in offering small to medium businesses the best deal possible.
Project-Based Pricing: For specific projects like social media audits, ad campaigns, or strategy development, social media managers may charge a one-time project fee. Costs can vary widely based on the complexity of the project but may range from £500 to £5,000 or more. Nexus offer the most competitive pricing we can, benefiting from the length of the relationship rather than quick-wins. As a result, projects are likely to be on the lower end of this scale, if not lower.
Hourly Rates: Some social media managers in the UK charge by the hour, with rates ranging from £20 to £150 or more per hour, depending on their experience and location. Whilst Nexus charge hourly rates for some tasks, we make effort to diminish this pricing method as it stunts growth due to every action requiring cost/benefit consideration. By pricing projects as a whole, we consider the bigger picture rather than every single component.
Performance-Based Pricing: In some cases, social media managers may tie their compensation to the performance of your social media campaigns, such as engagement metrics or leads generated. Whilst this pricing provides an incentive for agencies to perform, Nexus again strive for long standing relationships over quick wins. This pricing method tends to only be used when it is beneficial for both parties, or it is specifically requested by the client.
How Much Does It Cost for Nexus To Manage My Social Media?
To provide a rough estimate, here are some average costs for social media management services in the UK, or in other words, “How Much Does It Cost to Have Someone Manage My Social Media?.” Additionally, we have listed a rough idea of what Nexus charge:
Basic social media management for one platform: Average: £300 – £1,000 per month. (Nexus: £100 – £750 per month)
Comprehensive social media management for multiple platforms: Average: £250 – £5,000+ per month. (Nexus: £200 – £1,000 per month)
Content creation:(graphics, videos, etc.): Average: £50 – £500+ per piece. (Nexus: £0 – £150 per piece)
Social media advertising management: Average: 10-30% of your ad spend. (Nexus: Small monthly fee)
Hourly rates: £20 – £150 per hour. (Hourly Rate often avoided – included in price)
Choosing the Right Social Media Manager in the UK
When selecting a social media manager in the UK, consider factors beyond just the cost. Look for someone who understands your industry, has a proven track record, and aligns with your brand’s values and goals. Ask for references and examples of their work.
Why Nexus for Social Media Management?
Beyond Nexus offering rates far below the industry averages, we have years of combined experience at Social Media Management and a proven track record supported by a high retention rate.
We strongly believe in developing long standing relationships that are beneficial for both parties in the long term. Sit with us and discuss your requirements, look at our portfolio, discuss rates and see if we are the right fit for you. If not, we will even make recommendations for other companies.
At nexus, we don’t look for that quick win. It is easier for us to develop a deep understanding of our clients over a long period than continually exploit new clients, which we hope our high retention rate demonstrates.
Get in touch today to set up an introductory meeting, and enjoy the free coffee and biscuits, if nothing more.